What's in a political slogan
I have noticed in the past few weeks that the Funes and Avila campaigns have started to emphasize new slogans. The new slogan for ARENA is "Vota con Sabiduría" -- Vote with Wisdom. There is a de-emphasis on the original campaign slogan "Pais Mas Justo" -- A More Just Country. This new slogan goes hand in hand with advertising by ARENA and its political allies which emphasizes fear of the FMLN as communist guerrillas responsible for years of conflict in the country. The new message is -- think about that violent past before you cast your vote -- vote wisely.
The new campaign slogan being emphasized by the Funes campaign is "Esta vez es diferente" -- This time is different. You can listen to a jingle with this slogan at www.mauriciofunespresidente.com I can't say that I am a real fan of this slogan, because it rings a little defensive. It seems to be saying -- let's forget about our big loss in the 2004 presidential election, now we finally have a credible presidential candidate. Frankly I still prefer the original slogan "Nace la esperanza. Viene el cambio" -- Hope is being born. Change is coming.
Slogans can be tricky things. Avila's foes are having fun with the vote wisely slogan:
Vote wisely. Don't vote for the ex-policeman.